Old Spice attempting to be Young
Old Spice is rebranding. They are tired of being your grandfather’s cologne.
Old Spice now has a more trendy "OS" Signature line. I am already ordering my free sample to check it out.
"OS Signature is a man’s fragrance. A unique combination of nature’s many aromas, derived from the forest, the sea, the orchard and exotic locales near and far. Blending casualness and sophistication, it’s a fragrance that can be worn every day, and for every occasion."
Trying to be for "manly men" but also "trendy men" in their copy, I can at least say it sounds like a nice fragrance. And apparently the gal in their ad thinks so too ;)
So, will OS be able to erase the negative stereotypes we have for Old Spice? I’ll let you know what I think of the cologne when my sample arrives!
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POSTED IN: Grooming
1 opinion for Old Spice attempting to be Young
Shopaholics Daily
Jan 27, 2007 at 2:04 pm
I wish them luck, but that’s the scent my dad used to wear. I can’t imagine buying it for my son. *It might take a new generation to make it their own, so who knows.
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